Paul Paskhover is a creative entrepreneur, cultural connector, and world-renowned DJ with over 15 years of experience spanning entertainment, nightlife, and hospitality.
He currently serves as a partner and Head of Business Development at Redan, the members-only golf and lifestyle brand that weaves together exclusive Italian-made apparel & accessories, luxury hospitality, and curated experiences. In this role, he drives growth through strategic partnerships and brand collaborations, positioning Redan as a modern standard-bearer for the game of golf.
Shaped by the Evolution of Nightlife & Culture
Born and raised in Los Angeles, Paul came of age during a pivotal shift that redefined nightlife, hospitality, and entertainment in the age of social media. Immersed in this transformation, he experienced firsthand how music, branding, and lifestyle converged to create a new playbook for cultural influence. Being part of that evolution not only shaped his career as a DJ, but also gave him a unique perspective on how cultural movements form, scale, and endure. Today, he leverages that understanding to forge meaningful partnerships and drive growth at the intersection of business and culture.
Don Julio 1942
For over a decade, Paul has served as a strategic partner to Don Julio 1942 Tequila, playing a pivotal role in shaping the brand’s presence and influence within the U.S. nightlife market. His work contributed to both brand growth and cultural relevance, positioning Don Julio 1942 as an enduring status symbol.
A Journey Through Music
Nightclubs
Professionally known as DJ Politik, Paul has toured in over 15 countries and has been a fixture at top nightclubs worldwide, including various high-profile residencies in Las Vegas with hospitality giants TAO Group, Wynn Las Vegas, and Zouk Group.
By harnessing his eclectic taste and versatility behind the decks, Paul has earned the consistent trust of leading nightclub operators worldwide.
Festivals
Paul’s sound has translated seamlessly from nightclubs to festival stages, with performances at festivals such as Electric Daisy Carnival, Electric Forest, and Neon Carnival at the Coachella Valley Arts & Music Festival.
Events
Trusted by top brands and tastemakers, Paul has curated the soundtrack for some of the entertainment industry’s most exclusive annual events, such as the iconic Vanity Fair Oscar Party and Spotify’s Best New Artist GRAMMY Party.